- PR Week – First Place Award, Small Corporate Communications Team of the Year; nominated and named as one of five finalists of 750 entrants in category of PR Professional of the Year.
- New England Publicity Club – First Place Bell Ringer Award for public affairs campaign; recipient of two organizational identity campaign awards.
- Bulldog Awards – Bronze Awards for product/company positioning and investment, banking, financial services.
Life Lessons & Memories, (12/13 – Present) Boston, MA
Co-Founder, Personal Historian
Conducts interviews and oral histories, and provides a range of memoir-writing services and personal history products, such as ethical wills, letters of wishes, celebratory tributes, home tributes, family cookbooks and focused and full-length memoirs. Collaborates with clients to distill, articulate and share their life lessons and memories. Offers editorial guidance and personal encouragement to extract the full essence of one’s experience and convey it in an authentic and compelling way. Recent projects include conducting an oral history of Lorna Cooke deVaron, one of the pre-eminent choral conductors of the 20th century, having given the premiere of many important works by composers such as Leonard Bernstein, Aaron Copland, and Daniel Pinkham, as well as founding the New England Conservatory Chorus, which she directed from 1947 to 1988.
www.ViewfromthePier.com, (4/09-Present) Boston, MA
Founder & Editor
Manages all aspects of travel website www.ViewfromthePier.com, which explores the world’s cultural traditions and spiritual practices. The site features stunning photography, vivid destination pieces, inspiring essays, a guest column, and compelling interviews with a cross-section of people from around the globe.
Freelance Writer & Photographer, (6/04-Present)
Contributes regularly to the travel section of the Boston Globe; the Huffington Post, and communications of private clients. Recent projects include a six-month assignment for non-profit South Africa Partners producing dozens of interviews with figures ranging from key anti-Apartheid activists such as Justice Albie Sachs to prominent members of the country’s public health leadership such as Dr. Mvuyo Tom, Vice-Chancellor of the University of Fort Hare, to technology entrepreneur and co-founder of GeoMed Thys Cronje and ex-pat educator Temba Maqubela, Groton School Headmaster, among many others.
Eaton Vance Corp. (5/99-1/08) Boston, MA
Vice President, Director of Public Relations
- Founded, built and directed the public relations function for one of the oldest investment firms in Boston, contributing to growth in assets from $36.9 billion to more than $140 billion.
- Quickly raised awareness of corporate brand significantly, from May 1998 Barron‘s story headlined “Eaton Who?” to articles such as Boston Globe’s “People Don’t Say Eaton Who Anymore” in May 2000.
- Generated 100+ fund manager print profiles including cover stories in major industry publications and feature stories in Barron’s, The Boston Globe, Business Week, New York Times, Dow Jones, Investor’s Business Daily, Smart Money, thestreet.com, USA Today and Wall Street Journal.
- Trained management in media relations/interactions and established strong broadcast presence, including hundreds of appearances such as Wall Street Week with Louis Rukeyser, CNBC, CNN, Bloomberg.
- Commissioned, oversaw and reported the results of an annual national investor survey.
Scudder Kemper Investments, Inc. (2/96 – 5/99) Boston, MA/New York, NY
Vice President, Head of Investment Communications (12/98-5/99)
- Established platforms for promoting the firm’s investment management expertise such as quarterly press briefings and conference calls with the media, speeches, monthly pitch letters and media tours with portfolio managers.
- Crafted story pitches requiring thoughtful development of angle and assessment of risk, buy-in from top management, and strong relationships with important media, achieving prominent coverage in Barron’s, Fortune, Kiplinger’s, USA Today, including an A1 Wall Street Journal story.
Vice President, Scudder Funds Public Relations (2/96-11/98)
- Created and implemented annual plan to support specific business initiatives, including the launch of 25 new funds, participation in nine new distribution channels, and introduction of 15 service enhancements and marketing initiatives.
- Designed survey on Baby Boomers’ financial and attitudinal preparedness for retirement and promoted findings, ultimately resulting in 37 million readers/viewers being reached through coverage on ABC, NBC, CNN and CNBC, in nine national magazines, and more than 15 major dailies and numerous leading local papers.
Fleet Financial Group (4/92 – 2/96) Boston, MA/Providence, RI
Vice President (11/94-2/96)
- Served as chief spokesperson on acquisition of Shawmut National Corp. and related announcements/issues.
- Generated print media placements in Business Week, CNN, Forbes, The New York Times, U.S. News & World Report, and The Wall Street Journal by crafting topical, timely pitches.
- Recommended crisis and issues management strategies to key executives; helped manage communications for related “60 Minutes” piece and subsequent press interest.
Assistant Vice President (4/92-10/94)
- Established positive media identity for Fleet upon its entrance into the Massachusetts marketplace with acquisition of the failed Bank of New England.
BayBanks (2/87 – 1/92) Boston, MA
Assistant Vice President (7/89-1/92)
- Created crisis and issues management strategies in response to market conditions.
- Introduced company’s first publicity reporting and analysis system.
Public Relations Officer (12/87-6/89)
- Proposed and implemented ongoing product publicity campaigns, which included positioning products, writing press materials, briefing management prior to interviews, and organizing press events.
- Handled company-wide sponsorships, including soliciting and evaluating proposals and publicizing events.
Public Relations Specialist (2/87-11/87)
- Managed logistics of annual shareholders meeting and other events ranging from 120 to 2,500 attendees; proposed program content to management, wrote speeches, negotiated with vendors, supervised production of audiovisual presentations.
- Edited quarterly internal magazine distributed to 6,500 employees.
U.S. News & World Report (4/84-11/86) Washington, DC
Special Projects Coordinator, Public Relations
- One of three founding members of the magazine’s public relations department.
- Managed press relations surrounding Moscow correspondent Nick Daniloff’s imprisonment by KGB, and later release
- Created and marketed U.S. News’ Speakers Bureau.
- Pitched weekly editorial content of magazine to other outlets; coordinated interviews.
- Planned and coordinated logistics of news coverage of national/international news events, such as 1984 political conventions and Geneva and Reykjavik summits.
Speaker at national public relations conferences on the following topics:
- “Amplifying Your Company’s Pitch to the Media”
- “PRs Role in Repositioning and Re-Branding”
- “Media Relations Boot Camp”
New England College
Bachelor of Arts, Psychology
- Who’s Who Among American Universities and Colleges